Challenge: How can the congress invite working people to stand up to racism?

Result: Stand up videos. The Trade Union Congress has set up a video series including real workers to share their views and delivering a strong message, resulting in one of the most viewed campaigns across platforms and converted into a spike in adhesion rates.


Challenge: How can a media outlet spark a conversation on ethical fashion and social media usage?

Result: HUDA X 3.5. A dystopian fiction where the world of influencers has been taken over by robots and Artificial Intelligence with a dark agenda. It was by far the most shared video ever on their social channels with more than 250,000 views across platforms and blog articles written about it.